Jonah berger new book5/21/2023 ![]() ![]() Maxwell on Change:īerger shares a great framework called REDUCE (Reactance, Endowment, Distance, Uncertainty, and Corroborating Evidence) for effecting change, and I absolutely love it. Anytime I want to get frustrated with people and change, I remind myself that first: I might be wrong and I remember the words of Author John C. The Catalyst by Jonah Berger is a great and transformative book for me personally as I have tendencies of wanting to change people (Messiah Syndrome) for example, whenever I finish a book, watch a documentary, or get exposed to new information, I want to share it with everybody but have come to realize people are at different levels and period in their lives (they change when they are ready). ![]() “People change when they … Hurt enough that they have to, Learn enough that they want to, and Receive enough that they are able to.” – John C. ![]()
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